2024→ongoing

Hitachi is a global engineering brand operating in the technology, energy, mobility, and infrastructure sectors, with key markets across Asia, Europe, and the Americas.

During my time at Inkling and eight&four, Hitachi has been one of the retainer clients I’ve worked with most. I design branded social content across a range of formats, occasions and topics.

Motion Design

Branding

Video Editing

Art Direction

Social Assets

Templates Design

I’ve designed social content for a number of big occasions and moments throughout the year.

I’ve designed social content
for a number of big occasions and
moments throughout the year.

I’ve designed social content for a number of big
occasions and moments throughout the year.

the process ↓↓

The intro was created by layering and blending multiple circles, which were then animated to form a continuous, seamless loop.

I designed a series of 3D shapes, using colour and shading to give them depth.
A moving point acts as a repulsive force, causing the shapes to shift away as it passes through and opening up space for the copy.

the process ↓↓

The animation was conceived as an endlessly moving time machine, continuously travelling forward through the year. It accelerates between moments, slowing down to focus on key highlights before speeding up again and continuing forward.

the process ↓↓

The intro was created by layering and blending multiple circles, which were then animated to form a continuous, seamless loop.

I designed a series of 3D shapes, using colour and shading to give them depth. A moving point acts as a repulsive force, causing the shapes to shift away as it passes through and opening up space for the copy.

I’ve also worked on a wide range of short-form videos, from explainers
and interviews to trend-led content, dark ads and more.

I’ve also worked on a wide range
of short-form videos, from explainers
and interviews to trend-led content,
dark ads and more.

I’ve also worked on a wide range of short-form videos, from explainers
and interviews to trend-led content, dark ads and more.

And everything in between: from jumping on trends and covering events, to focusing
on an employee’s day in the life, explaining complex technologies, or simply wishing
everyone a Merry Christmas from the company.

And everything in between: from jumping on trends and covering events,
to focusing on an employee’s day in the life, explaining complex technologies,
or simply wishing everyone a Merry Christmas from the company.

Next work